Customer Relationship Management: The Sock Puppet School of Business

Charles River Editors

There is a science to successful customer relationship management and without it, your business can never reach its full potential. Download “Customer Relationship Management: The Sock Puppet School of Business” now and get all the strategies you’ll need to attract customers and keep them loyal in eight easy-to-follow chapters and how-to videos. This is not your typical stuffy office guide; prepare to laugh and learn!

With this Vook, you have a complete guide to successful customer relations from acquisition to the ins and outs of crisis management. You’ll learn the formula and tips to analyze and acquire new customers, identify customer needs, and measure the effectiveness of customer relationship programs. You’ll also discover ways to interact with customers, and manage online relations.  Finally, you’ll explore ways to incentivize your staff for quality customer relations, and how to effectively tackle customer crises that may arise. Tips and lighthearted video demonstrations featuring sock puppets provide humor and added dimension to this one-of-a-kind guide.
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