It's no secret that new ideas fuel profitability. Even when companies hire top talent and teach best skills, few are able to affect the bottom line unless their employees can generate and execute new concepts. It sounds like a simple principle, but finding new ideas can become a company's greatest challenge. What if we were to tell you that a little comedy theater in Minneapolis has created an incredibly effective process to build and maintain a culture that brings idea generation to the next level? In fact, the owner and executive producer of that little theater has used this breakthrough process to help companies like 3M, Microsoft, UnitedHealth Group, Ingersoll Rand, Disney and hundreds of others adopt behaviors and techniques to fuel innovation. Now, John Sweeney is sharing that process in this vook, Innovation at the Speed of Laughter.

Borne from the formula used for more than 52 years to help write outlandish satirical comedy, Sweeney's vook describes eight principles that guide companies, leaders and individuals to generate more and better ideas. Using client case studies and a lighthearted writing style, this book is especially appealing to business leaders, team builders and companies seeking to build a culture of innovation.