Social State: Thoughts, Stats and Stories about the State of Social Media in 2013

Esteban Contreras

Social State is your guide to the state of social media.

In recent years, the web has gone from being a network of hyperlinked pages to a network of individuals. There are now over 1 billion people sharing their lives on Facebook; and that's only one of many social networks enabling and dictating how we connect, how we learn, and how we act. Instagram, Twitter, Google+, LinkedIn, Pinterest, Tumblr, and a long tail of social media services are transforming how we interact with the world around us. Everything we know is being re-imagined.

In Social State, Esteban Contreras writes about the rapidly changing social media landscape. Social State is a visual, thoroughly-researched and in-depth exploration about the integration of life and technology; covering topics ranging from the implications of openness, virality, influence, and privacy, to the unique opportunities presented by social media marketing, social business, and social good.

Social State is an honest, informative, and entertaining book written from a unique perspective. Esteban Contreras is an avid user, former Social Media Manager for Samsung USA, and current strategist serving Fortune 100s on behalf of enterprise SMMS tech startup Sprinklr, Inc. Born in Guatemala City, Guatemala, Esteban is also the founder of Social Nerdia Consulting, based in New Westminster, British Columbia.

Esteban Contreras paints a picture of what the world is going to look like as social technologies become part of everything around us. Factual, opinionated, and current, Social State was written and edited in the fourth quarter of 2012. Whether you are an enthusiast or a skeptic about all things "social," this book is a one-stop shop packed with facts, stats, charts, and real-life examples.


Introduction – Social Media: Transforming Our Lives, For Better or Worse
Chapter 1 – The Social Universe: Life and Technology in Perpetual Beta
Chapter 2 – Facebook: Now Connecting Over 1 Billion People
Chapter 3 – Instagram: The New American Dream
Chapter 4 – Twitter: The MMS of the Internet
Chapter 5 – Google+: The Little Social Engine that Could
Chapter 6 – LinkedIn: A Network Building the Economic Graph
Chapter 7 – Pinterest: The World’s Visually Social Pinboard
Chapter 8 – Tumblr: Part Blogging Platform, Part Meme Machine
Chapter 9 – The Social Long Tail: Startup Hype and the Search for the Next Blank
Chapter 10 – Social Media Election: How Obama Won the Presidency, Again
Chapter 11 – Virality: YouTubers, Hot Pockets and Klout Scores
Chapter 12 – Trust No One: Skepticism, Privacy and Trauma in an Age of Openness
Chapter 13 – Social Advertising: How Social Media Gets Paid
Chapter 14 – The New Customer Journey: Empowered Consumers and Advocacy
Chapter 15 – Social Storyteller: A New Kind of Marketer
Chapter 16 – The 3 C’s of Social Media Marketing: Easier Said Than Done
Chapter 17 – Social Business: From Buzzword to Reality
Chapter 18 – Social Good: Changing the World One Tweet at a Time
Afterword – Trends and Predictions: Re-Imagining Social Media

Learn more about the book at

Learn more about cover artist Diego Contreras at

Learn more about author Esteban Contreras at

This Book Is:
  • Readable Online
  • Not Available for Download
$5.99 Buy
Also Available At:
Similar Books: Business & economics
About Esteban Contreras

Born in Guatemala City, Esteban Contreras is the owner of Social Nerdia Consulting, an Account Director for NYC-based Sprinklr, Inc., and the former Social Media Marketing Manager for Samsung USA. A writer at heart, Esteban has been blogging at about the convergence of technology, marketing and social media since 2009. Esteban speaks at conferences ranging from SXSW Interactive and the Marketing 2.0 Conference, to CES and the Americas IT Forum. His work has been highlighted on publications ranging from Mashable and The Next Web to CNN Español and The New York Times. He lived in Dallas, TX and Jersey City, NJ before moving to Vancouver, BC, where he now resides with his wife and two daschunds.

Connect with Esteban Contreras
  1. Help

    If you need help downloading and viewing your Ebook, please visit our help page, where you will find instructions, troubleshooting tips, and contact information.